BITEG 2013: food and wine and business in the candidate UNESCO piedmont hills

From Russia to Japan more than 200 operators in the Borsa Internazionale del Turismo Enogastronomico



“Russians are very fond of Italian wines. Piedmont, from this point of view, is an extremely rich region and I have come to BITEG precisely to find interesting itineraries to offer to our customers, who belong to the very high-end and are particularly demanding”: Gleb Igolkin represents Cocoon, a luxury tour operator with multiple locations worldwide and based in Moscow and St Petersburg, and is one of two hundred operators present in Piedmont for the 2013 edition of BITEG – Borsa Internazionale del Turismo Enogastronomico.

The most important Italian event dedicated to the sector has chosen to return to the hills of Langhe-Roero and Monferrato, in the year of the unique and important Italian UNESCO candidacy as a new World Heritage Site. Over 100 vendors, coming from all over Italy, guests of Palazzo Martinengo in Monforte d’Alba and just as many buyers, both Italian and foreign, from 19 countries: Austria, Switzerland, France, Spain, Germany, Belgium, Netherlands, Denmark, United Kingdom, Hungary, Lithuania, Latvia, Poland, Czech Republic, Slovakia, but also Russia, Canada, USA and Japan.

“In Japan Italian food and wine has so much charm – says Izumi Sasamori coming from Tokyo for the tour operator Athteion – We have many restaurants that serve your cuisine, but my customers want to come to Italy to experience it in person and, in particular, I am looking for cooking tours to be included in our catalogues”.

“For me it is especially exciting to be here – says John Ferrari of Italian town and country based in Washington – My grandmother was from Ivrea, and when I was little she prepared typical Piedmont dishes for me, such as polenta. So for me it means going back to my origins and it’s the same for many other Italian-Americans living in the U.S. but dreaming of a trip to Italy to discover the tastes of their childhood”.

“Despite the fact that Piedmont already has many German tourists, for us it is a destination that has a lot of margin still to be developed – says Susanne Pauli of Pauli’s Place based in Munich – So I came to BITEG to find particular ideas and new concepts for food and wine tours to propose to my customers”.


As a combination, along the ancient salt routes of Piedmont and Liguria, the latter region is a guest of the 2013 edition of BITEG.

For the entire duration of the event, Piedmont specialities encounter those of Liguria, the focaccia, the chickpea flour, but also pesto, chinotto and olive oil.“BITEG is an extremely operational and business oriented event, able to produce during the workshop days thousands of negotiations – says Alberto Cirio, Councillor for Tourism of the Piedmont Region – Food and wine tourism represents for Piedmont, and for Italy in general, an invaluable resource which not only continues to grow, despite the crisis, but which in recent years is driving the entire industry, generating revenues and jobs, especially for young people. BITEG is the most important Italian event dedicated to industry operators: this year, again proposing our candidacy to host the National Food and Wine Tourism Observatory, we decided to bring it back to the hills of Langhe, Roero and Monferrato, waiting to receive from UNESCO, we all hope, the title of World Heritage Site. Next year, on the other hand, we will move to the area of Novara and the lakes to get closer to the great event of Expo 2015, which not by chance will focus precisely on food”: BITEG is organised by the Piedmont Region in collaboration with Sviluppo Piemonte Turismo (Piedmont Tourism Development) and the ATL (local tourist agencies) of Langhe and Roero, Alessandria, Asti, Cuneo and Turin and Province, the protagonists of the local “Edutours”. The event has received the patronage of the Ministries of Economic Development and of Agriculture, Food and Forestry Policies and of ENIT, the National Tourism Agency. With the 2013 edition, BITEG also introduces the STRATTOUR project of the European Commission, among the initiatives for the sustainable development, de-seasonalisation and promotion of local tourism. Among the other partners are also the Liguria Region and the “In Liguria” Regional Agency for Tourism Promotion, the Chamber of Commerce of Savona, the Fascinating Italian Riviera Resorts Club, the Bakers Association of Savona and the Savona Chinotto Producers’ Network, a Slow Food protected product. In addition to the Hazelnut and Local Alta Langa Products Exhibition Authority, Guido Castagna with his chocolate, Barbero Nougat and Chocolate Factory, Briccodolce Artisan Biscuit Factory and Bernard liqueurs.

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