BITEG- the winning formula for busines in the italian eno-gastronomic sector
Piemonte leading Region in the reassessment of the Italian eno-gastronomic heritage as the door-key to the territory and its related tourism.
A great success for the X edition of BITEG 2009:
the whole of Europe present as demand, as well as the United States, Canada and Japan
a total of 2.500 encounters for professional contracts during the two days of workshop
2.000.000 Euros the overall estimated value of the contracts negotiated at the BITEG itself
190 the buyers present, selected from the best in both the domestic and the international spheres
13 Regions of Italy represented by 130 sellers highly specialized in quality offers
great interest shown by Scandinavian operators – the most numerous buyers at the BITEG – for cultural discovery tours of the territory combined with visits, tastings, information about typical products and direct contact with the producers;
the international demand for ‘rural’ tourism in Italy is growing fast;
an increasing number of representatives of the world of culture, art and entertainment are buying castles and farms in Piemonte;
increasingly frequent on the demand side are combinations between wellness and eno-gastronomy, in the sense of being synonymous with bien vivre “all’italiana”, and sport and eno-gastronomy, to discover the food and wine specialities of our regions on foot or by bicycle between one round of golf and another.
there is also an increasing demand for del ”slow travel” in Italy, as opposed to the hit-and-run type still to be found in some areas of international tourism.
A weekend or an entire holiday, in a hotel, B&B, holiday farm or charming inn: a made-to-measure stay with taste and tradition, warm hospitality and a five-sense food experience to be lived to the full.Discover all the offers including food, art and relaxation