The Italian UNESCO candidate of the Piedmont wine-growing landscapes will also be the focus of BITEG , the International Food and Wine Tourism Exchange which, for 2013, has chosen Monforte d’Alba, in the heart of the Langhe, Roero and Monferrato, as its venue.
The most important Italian communication, promotion and marketing event of the food and wine tourism product, organised for the sixth consecutive year by Sviluppo Piemonte Turismo srl for the Piedmont Region, will be held from 23 to 26 May and will bring to the area a hundred or so domestic sellers specialised in the sale of food and wine tourist packages, and just as many Italian and foreign buyers, who will attend the “B2B” workshop with direct and individual meetings between supply and demand; and finally, as usual, a group of international trade journalists and bloggers will participate in an educational tour to discover examples of Piedmont excellence.
According to the latest Censis study conducted on behalf of the Associazione Terre del Vino (Wine Regions Association), wine and food tourism in Piedmont grew last year by 12 percent, confirming our region in first place, ahead of Veneto and Tuscany; therefore, despite the crisis, not only is the industry holding its own but is even recording a healthy increase, dominated by the growth of foreign tourists by +3.5% compared to 2012. The Cuneo area is also a favourite destination, with its wealth of wineries and hills, while the Web and the network are the most commonly used vehicle.
A trend fully exploited by BITEG which brings to this 2013 edition both its tradition of strong presence and activity in the social media, as well as its constant monitoring of the region, thanks to synergies with the private sector which enable it to animate and promote Piedmont food and wine excellence throughout the year. An ideal environment, where the new Food & Wine trends flank and draw new energy from web 2.0 and where the promotion of excellence is focussed on enhancing those sectors of the Italian and Piedmont heritage which are internationally recognised, along with the wine and culinary excellence, together with that of the related tourism products.