BITEG 2015

The 15th International Wine and Food Tourism Exchange (BITEG) has concluded with over 3,400 trades negotiated. Over the past few days, Italy’s most prominent event dedicated to this sector has been held in Piedmont for the eighth year running, hosted from the 23rd to 26th October at the Regina Palace Hotel in Stresa against the gorgeous backdrop of Lake Maggiore.

Just a few kilometres from the site of Expo 70, international buyers from more than 20 nations have met up with over 100 sellers representing every region of Italy, to discover the wealth of proposals on offer to travellers who take their food seriously. Two days packed full of B2B workshops, which saw the launch of a synergetic collaboration with the TTG and a partnership with “The Stresa School”, whose students were entrusted with the task of welcoming the international buyers. Then they were off on tours across the whole of the area, set up by the Piedmont Region in collaboration with local tourist agencies: from Turin to the UNESCO-listed Hill Landscapes of Langhe-Roero and Monferrato, but also taking in the areas of Cuneo, Biella, Vercelli, Novara and Piedmont’s Lake District.

In the words of Antonella Parigi, Piedmont’s Regional Minister for Culture and Tourism: Piedmont represents the state of the art in this sector and, thanks to a movement like Slow Food, it has contributed to inventing Italian wine and food tourism and creating a new way of conceiving food that brings in its ethical aspects. The volume of trades generated by BITEG shows how wine and food tourism is driving an essential and growing productive market sector. This tourism, with its very high average daily spending, has a significant impact on the Region’s GDP. In addition to which we have the fact that these tourists make the best possible global ambassadors for our products.”